IPhone XS Max

The iPhone XS Max starts at $1,099 (£1,099, AU$1,799) for the 64GB model, which is $100 (£100, AU$170) more than the iPhone XS. What’s more impressive is that the XS Max manages to squeeze a huge 6.5-inch display into a body that’s a touch shorter and narrower (at 157.5 x 77.4mm) than the iPhone 8 Plus, which only boasts a 5.5-inch display.Apple has upped the protection to IP68, enabling the iPhone XS Max to be submerged to a depth of up to two meters for 30 minutes without suffering any ill effects. Apple claims it’s tested the protection in a number of liquids, including salt water, chlorinated water, milk, wine and beer, although we wouldn’t advise purposefully exposing the handset to any of these. Face ID is the biometric of choice for Apple these days, replacing the Touch ID fingerprint scanner and embedding itself in the notch at the top of the display.The iPhone XS Max is powered by Apple’s new A12 Bionic chip, which promises to be 40% more power-efficient than last year’s model, while the GPU is said to be 50% more powerful than the A11 Bionic chip in the iPhone X. Source: Techradar.com

“The phone has replaced your digital camera. You don’t have a separate one anymore. It’s replaced your video camera. It’s replaced your music player. It’s replaced all of these different devices,” Cook said. “And so arguably the product is really important. And we’ve found that people want to have the most innovative product available and with that, it’s not cheap to do.” Source: cnbc.com